Categorized | General

Boy Scouts of America Deploys Mercado Solution on their Online Retail Store

Posted on 18 October 2006 by admin


Mercado Software, the leading provider of e-commerce search and merchandising solutions, today announced that Boy Scouts of America (BSA) has deployed Mercado CSNâ„¢ on ScoutStuff.org. Mercado is helping the nearly 100 year-old organization better serve its community by making Scouting essentials easier to locate and purchase online.

ScoutStuff decided to use the Mercado solution because their previous site search did not meet their needs. According to David Harkins, BSA National Supply Group, “Our search parameters were limited and simple queries would often display either the wrong product or a product that had no relationship to the search term. With Mercado, we are able to use natural language (NLP) features and business rules to greatly improve the accuracy of the search results delivered to our visitors.” As a result of using Mercado, ScoutStuff is working to eliminate dead-end searches, making it easier for customers to find what they’re looking for.

In addition, Mercado’s merchandising capabilities have helped BSA improve conversion rates. Now, when customers search for ‘tent’, they are presented with a variety of product images that can be filtered by price, size, and color. ScoutStuff.org also now displays recommended, bestseller, and related products as well as accessories.

“It’s evident that Boy Scouts of America has embraced the e-commerce channel and is dedicated to providing great online service to the scouting community,” said Corey Leibow, president & CEO of Mercado. “Mercado is proud to be part of the growth and innovation of such a long-established and well-respected organization.”

About Mercado Software
Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy’s, Tower Records, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado’s solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

About Boy Scouts of America
Serving nearly 4.5 million young people between 7 and 20 years of age with more than 300 councils throughout the United States and its territories, the Boy Scouts of America is the nation’s foremost youth program of character development and values-based leadership training. For more information on Boy Scouts of America please visit www.scouting.org.

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