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BSA Leverages Sitecore’s Web CMS for Nationwide Web Brand Management

Posted on 04 December 2008 by Dan


Hat Tip: BoyandGirlScouts.com: BSA McWebsite

Sitecore, the leading provider of .NET Web Content Management System (CMS) and portal software, today announced that the Boy Scouts of America (BSA), the nation’s foremost youth program of character development and values-based leadership training, has deployed Sitecore’s Web CMS for their national and local sites. Sitecore’s multi-site management capabilities offer streamlined content management for all of their websites, while maintaining a consistent message and brand.

The BSA has hundreds of affiliated websites dedicated to serving the Scout community, ranging from the corporate level, with approximately 40 sites, down to local councils, with approximately 304 sites. mindSHIFT Technologies, a Sitecore partner, was selected by the BSA to achieve BSA’s online goals to obtain content management capabilities across all their sites. Sitecore’s Web CMS was chosen for its flexibility and ability to scale to hundreds of sites. Utilizing Sitecore, mindSHIFT and BSA developed a site creation wizard that allows for individual or region-specific content, while maintaining a united brand standard for site items such as fonts, colors and corporate content.

“We needed to move into a CMS to gain content management capabilities as well as easily host and manage our numerous local council and national websites from a central location,” said Eric Brown, CMS Project Manager, Boy Scouts of America. “Sitecore was selected due to its ability to customize and extend. Its flexibility allows content managers to seamlessly maintain brand messaging and presentation of the content. The fact that it is a 100% .NET solution also fit into the Boy Scouts of America IT strategy.”

Today, the BSA national site, www.scouting.org, offers rich content, updated web pages, RSS feeds and an internal search function. In a second phase to this project, mindSHIFT and BSA will implement Sitecore within 33 national Boy Scout sites, as well as the 300-plus local council sites. The sites will also expand in both functionality and accessibility by incorporating social media features to build the scouting community as well as develop a Spanish language version of their main site.

“The Boy Scouts of America is an amazing organization and we are very excited and honored to be a part of their online presence,” said Jason Crea, VP of Client and Partner Engagement, Sitecore. “The main BSA site has already been very well-received by the entire community and we look forward to seeing how they utilize our technology to further their online initiative.”

About Sitecore
Sitecore’s Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore’s award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured Web sites of all types. Sitecore’s industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their Web sites. These organizations have created and now manage over 5000 dynamic Web sites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, WebTrends and the Atlanta Falcons. www.sitecore.net

About The Boy Scouts of America
Serving nearly 4.7 million young people between 7 and 20 years of age with more than 300 councils throughout the United States and its territories, the Boy Scouts of America is the nation’s foremost youth program of character development and values-based leadership training.

About mindSHIFT
mindSHIFT provides technology peace of mind to small and medium-sized organizations by delivering premier IT infrastructure and software services that utilize the most reliable and advanced systems and processes in the world. Organizations use mindSHIFT’s managed IT services to focus on their core business, increase reliability and protect mission-critical data. We make IT work for your business.(R)

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  1. New York OA Trader | Shared Items From Around The Web - December 4, 2008 Says:

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  2. OAImages Blog » Blog Archive » Shared Items From the Web - December 5, 2008 Says:

    [...] BSA Leverages Sitecore’s Web CMS for Nationwide Web Brand Management [...]

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    [...] This new design is the beginning of phase two of the BSA leveraging Sitecore’s web CMS for its nationwide brand management. [...]

  4. Boy Scouts of America Rolls Out New National Website Style | BoyandGirlScouts.com - News, Opinion, Advice Says:

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