Baltimore Area Council to Pilot Alternative BSA Under Armour Field Uniform

Posted on 31 July 2009 by Dan


Under Armour LogoUnder Armour is collaborating with Baltimore Area Council, Boy Scouts of America to pilot a new field uniform, as an optional alternative to the current uniform.

The initiative is an effort to appeal to kids who represent a diverse, varied cross-section of America youth. The field uniform will have a look for today’s adolescent and teen age youth who may not want to be seen in public in a traditional Boy Scout uniform. The price point is to be competitive, not too high end, but not discount. This Field Uniform will support attracting and retaining a larger market share of youth who may have not been Cub Scouts but see the popularity of Under Armour gear.

Editors Note:
We at Scouting News will try to keep readers informed as the pilot progress, however please note that some pilot programs are kept fairly quiet.

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7 Comments For This Post

  1. Kevin Says:

    Are you serious? This is very sad to hear that we may change the uniform because some kids are embarrassed to be seen in public in a scout uniform.

  2. Bill Stewart Says:

    If this uniform is as comfortable as other Under Armor products, I would hope that they would make a Venturing version as well. Frankly, the current uniform is the most uncomfortable thing I have ever worn.

  3. Fred Goodwin Says:

    Interesting — I’m willing to withhold judgment until I actually see it . . .

  4. Roley Kiser Says:

    Your mail should say e-mail. Now to the second posting of what I said. It is my oppinion that we do not need another uniform. Unless it looks like some kind of street thug uniform the kids will not, will not, will not wear it. The ones who do will stop as soon as it is recognized as a scout uniform. It is not the uniform that turns these kids off to scouting it is the pressure form nonmember street thugs these kids have to walk past on their way to and from meetings. That coupled with nonattentive parents insures these guys and gals a short time in the program. I believe that even a short time in the program is better than no time so don’t get me wrong these kids need scouts and it’s ideals. Small town or big city most of the kids who drop do so not because of the uniform but because of the pressure from nonmembers and unawear parents. That’s my two cents worth. We don’t need another uniform we need parents who care, yes care about their sons and daughters. Hard words for a hard problem.

    YFIS
    Roley Kiser

  5. Latter-day_Scout Says:

    This is probably a uniform for the scouts and soccer program, likely not a substitute for the Class A scouting uniform I wouldn’t think..

  6. Rob Says:

    That is true, it is not the uniform itself, but more what the uniform represents. To many adolescents who don’t understand scouting nor who have participated, it is seen as nerdy and uncool. Therefore as soon as wearing any clothing, uniform or not, that links the person to scouts, they are immediately labeled as uncool. In this society it is very important for adolescents socially to be accepted by their groups of peers. If they are not, they are social outcasts. Scouting is seen as a group of outcasts by many, unfortunately. So unless the “uniform” is simply plain clothes ie. no uniform, then this problem with peer group pressure in adolescents will always remain. Reality is, fixing the uniform is not the problem and will do nothing. Fixing the image of scouting is the issue, and I don’t think that is a small task….
    Rob.

  7. Erik Says:

    by wearing “normal” clothes, instead of a uniform, so a scout can “fit in” and not feel “uncool” is defeating the purpose of scouting. the purpose of scouting should be to gain self pride and self respect, not to hide the fact that they are a scout. the uniform should be worn with pride. a scout should be proud of his uniform and not be bothered by the misconceptions of others, and with proper leadership a scout should be inspired to have enough self respect to be able to walk away unbothered from any “taugnting” by others. thats what scouting is all about, confronting and solving your problems, not covering them up. on the original topic, a class A uniform designed by Under Armour would be great for scouting by adding a little athleticism where it is greatly needed.

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