Occoneechee Council Gets Brief on Social Media Marketing

Strategic Guru Inc., a Triangle-based marketing and communications firm, announced that Chief Brainstormer Carolyn Rhinebarger was the featured presenter to the Boy Scouts of America Occoneechee Council offices in Raleigh last week. Her talk, entitled The Truth About Social Media Marketing, illuminated the issues surrounding the fast-changing world of social media.

Drawing on her experience in leading businesses to sales growth through marketing, Rhinebarger provided a comprehensive talk on the seismic shift taking place in marketing as a result of social networking. Her talk shed light on the effective use of new social media marketing tools, how to develop a successful social media marketing strategy and how to measure the effort.

In 2010, the Boy Scouts of America will celebrate its 100th Anniversary. Rod Frankel, President of Occoneechee Council, states, “Scouting has a long history of traditional values and time tested processes, but Scouting also lives by its motto ‘Be Prepared’. Our council leadership is very grateful that Carolyn has helped us to use current marketing tools in communicating with our audience.”

Rhinebarger is the author of numerous articles on marketing, a speaker on various marketing topics, and has appeared on national radio and television. Her company, Strategic Guru, utilizes new and innovative communication tools to execute successful marketing strategies that help clients achieve sales goals.

“The interest in social media marketing right now is enormous,” said Rhinebarger. “Tools like Twitter and Facebook may seem easy enough but understanding how to use them to effectively achieve your goals is where the learning curve is. This talk addressed that with a step-by-step approach to building a strategy for social media.”

About Strategic Guru
Strategic Guru is a marketing and communications firm that provides full service support for the planning and execution of marketing tactics. They assist businesses to better establish brand identity and name recognition through image and message consistency. Through powerful, targeted marketing messages, Strategic Guru is able to create interest and stimulate inquiry. For more information, visit www.strategicguru.com or call (919) 459-4200.

About Occoneechee Council – BSA
Occoneechee Council represents the Boy Scouts of America in twelve counties of central North Carolina. Over 14,000 youth members and 7,500 adult volunteers are registered in the program. Scouting remains an educational program with an emphasis on building strong character and a respect for the outdoors. For information, visit www.ocscouts.org or call (919) 872-4884.

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