Once-in-a-Lifetime Design Contest Celebrates Boy Scouts of America’s Coming

Calling all Scouts! Nearly three million Scouting youth from every corner of the country are invited to participate in a special contest launched today by the Boy Scouts of America to design the new logo that will showcase BSA’s upcoming 100th anniversary.

Centered on the theme “Celebrating the Adventure. Continuing the Journey,” the winning logo design will be chosen by a select panel of judges for use as the official symbol of the 100th anniversary beginning in 2008 and for the duration of BSA’s widespread celebration culminating in 2010.

“As we approach this important organizational milestone we’ll be working hard to inspire, engage, and empower the entire Scouting community,” said incoming Chief Scout Executive Bob Mazzuca. “What better way to create a logo that signifies the true spirit of Scouting than to go directly to the source- our talented youth? We are inviting every Scout to help us develop a design that truly captures Scouting’s rich heritage and the promise of our journey ahead.”

The overall winner will work side-by-side with nationally recognized graphic artist and Eagle Scout Kit Hinrichs in his San Francisco office to prepare the design for the variety of formats required for its widespread national use.

Entries are due by midnight, November 30, 2007. In addition to a best overall design winner, judges will select winners in four other categories: best design by a Webelos Scout or Cub Scout, a Boy Scout, an Eagle Scout, and a Venturer.

Winners in each of the five categories will be chosen in January 2008 and will be honored at a special BSA leadership meeting in May 2008. Every registered Scout who enters the contest will receive a special patch and certificate. Additionally, participation in this contest fulfills one of the requirements for a Graphics Arts Merit Badge.

Members of the selection panel have been chosen for their experience and expertise in graphic arts, culture, history, and Scouting volunteerism and achievement. In addition to Hinrichs, panel members include:

  • Elaine Didier, director, President Gerald R. Ford Presidential Library and Museum
  • Ann B. N’Gadi, BSA volunteer and technical information specialist with the Smithsonian Institution’s Museum Conservation Institute
  • John Gottschalk, BSA executive vice president and chairman and CEO of the Omaha World-Herald Company
  • Joe Csatari, renowned Scouting artist
  • Christian Tobler, Eagle Scout and graphic arts student
  • Stephen Medlicott, director, BSA Marketing and Communications Division
  • Jim Wilson, associate publisher and director of BSA Custom Communications Division
  • Larry Knapp, director, BSA Merchandising Division
  • Ethan Draddy, Scout executive, Jersey Shore Council, Toms River, N.J.
  • Kent York, director of marketing, Northern Star Council, St. Paul, Minn.

First incorporated in February 1910, BSA is known for the motto “Be Prepared.” In keeping with that spirit of preparation, the organization is planning a broad, purpose-driven 100th anniversary celebration over the next few years to “reintroduce” Scouting in America-to celebrate the organization’s past and to reinforce the important role Scouting will play in shaping the country’s future, Mazzuca said. The goal of the 100th anniversary logo contest is to create a memorable design that captures and embodies that message for the nation.

“Scouting has been and continues to be an important part of my life,” Hinrichs said. “I am very excited to have been asked to be part of this celebration and contest, but I am even more excited to see what comes from the talent, creativity and teamwork from Scouts throughout this great country.”

Submissions may be entered through the BSA’s new 100th anniversary Web site, http://www.scouting.org/100years, or by mail to: Boy Scouts of America; P.O. Box 152079; Irving, Texas 75015-2079; ATTN: Anniversary Logo Contest.

All contest rules will be included on the Web site, and additional contest information will be packaged and sent to Boy Scout leaders and volunteers in councils, packs, troops, and crews across the country.

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