Subaru Forester Pinewood Derby Commercial

While the kids aren’t wearing Cub Scout Uniforms, Subaru has a commercial that features a Pinewood Derby Race.

This video was removed from YouTube 2/1/2012. Let us know if you find it agian!

Isn’t nice when honest virtues win…

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As a Parent of an Eagle Scout and former Scoutmaster I think the commercial is cute and expresses our values. BSA policy does not allow endorsements of products, and that includes the wearing of the uniform for commercials or even “non-authorized” fund raising. The commercial portrays the values of our program and gives the Boy Scouts a good image.
I have owned 3 Subaru Outbacks; the last is at College with the Eagle Scout Son. It periodically visits home or I see it at Order of the Arrow events or staffing at camp. Great Cars, and a great program, perhaps Subaru would like to help with Friends of Scouting this year. Has anyone asked?

By Dick on February 15th, 2010 at 2:31 pm

You really need to take the commercial w/ the BOYS in BROWNIE UNIFORMS off the air….or re-do it!!!! It’s a disgrace to the scouting communities on both sides, Boys & Girls!!! I just watched it on Fox and was shocked that it still hadn’t been corrected! What a mistake to make! Hope the person who researched that was FIRED!! AND didn’t pay a lot for the spot!

By Kelly on May 13th, 2010 at 6:30 pm

This ad brought tears to my eyes. The story is nearly identical to the real life experience I had with my son in Stillwater, Oklahoma years ago. Our derby cars even look similar only my son’s was green. We called it the green machine. I wonder if someone who was there that day later went to work for an ad agency and recalled how our boxy car won against some much sleeker, fancier derby cars, thus their inspiration for the ad. Great advertisement!!!

By Tom Friedemann on May 28th, 2010 at 10:52 am

Since Subaru is a Japanese company, Don’t you think that they may use boy groups in Japan as a reference for showmanship and kid participation. I don’t believe that they would intentionally insult Americans since they want us to buy their products. Wake up people its not all about you!! Other countries want their youth to participate in activities too. Americans don’t have a patent on youth activities.

By teta on May 30th, 2010 at 7:37 pm

I actually went through this exact thing at a pinewood derby race back in the late 60s in the Houston area. I carved my own clunky racer — an experience that included a trip to the ER because I was so inexperienced at whittling that I sliced off the top of my thumb — but it beat the sleek racers others had entered; I assume because it simply weighed more.

By Paul R on June 17th, 2010 at 9:17 am


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