Tag Archive | "Marketing"

Words to Live By

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Words to Live By Marketing Campaign

Posted on 31 January 2009 by Dan

If you’ve checked out, Chief Seattle Council or Greater New York Councils websites lately you’ve seen an emphasis on “words to live by”.

Words to Live ByFor those unfamiliar with this campaign the “words to live by” are the Scout Law, Trustworthy, Loyal, Helpful, Friendly, Courteous, Kind Obedient, Cheerful, Thrifty, Brave, Clean, Reverent.

Be Prepared to see those words in new places. According to the National Council Website, a new national recruitment campaign in coming.

A new national recruitment campaign is coming, and it will motivate more young people to join Scouting. It will energize your staff and volunteers, parents, and kids. Our new campaign will give you the right tools to find and create tomorrow’s leaders.

You can check it out at http://scouting.org/wordstoliveby/

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Deuce Lutui

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Eagle Scout Lines Up for Super Bowl XLIII

Posted on 28 January 2009 by admin

When the Arizona Cardinals take the field against the Pittsburgh Steelers in Super Bowl 43 on February 1st, an Eagle Scout will settle into his place on the Arizona offensive line.

Starting guard Deuce Lutui (#76) will add his 330 pounds to the Cardinals’ downfield push, as he has for three seasons. The Mesa, Arizona, native and University of Southern California graduate will protect Arizona quarterback Kurt Warner as the NFC Champion Cardinals compete for the franchise’s first NFL Championship since 1947.

A member of the 2004 NCAA Champion USC Trojans, Deuce knows about winning football games and trophies. He also knows there’s much more to football and life than victories on the field.

Deuce Lutui traces his values back to his early years in Scouting in Mesa, where he earned the high rank of Eagle Scout in 1999.

“More than anything, Scouts taught me service – to serve my troop, my country, to really serve others all around us,” Deuce observed. “That’s what we did in Scouting and it taught me a lot.”

Deuce LutuiDeuce is well known for spending many hours with local children through his youth football camp and Arizona Cardinals charities. When he joined the Cardinals, Deuce immediately asked the organization to involve him in as many charity opportunities as possible, and he now volunteers many hours on his one day off each week.

“I always tell the kids to Be Prepared,” he said. “That’s the Scout Motto and it goes a long way. Be prepared in everything; that sums it all up. Preparation prevents poor performance.”

“I’m lucky I can help teach that to kids,” Deuce explained. “Being able to outreach to communities where I grew up and to really be involved in that has been a blessing. It reminds me to pay it forward. And knowing these kids look up to me, I always play a little harder on Sunday.

“But, even being a father and husband today, Scouting prepared me to be in the service of people. It also taught us to help our fellow countrymen and that’s the main idea when I involve myself with Cardinals charities.”

“I’m a big kid myself,” he added with his easy trademark smile. “Sometimes, I have more fun than the kids do!”

In 2008, a total of 1,158 young men in the Grand Canyon Council earned the Eagle Scout rank, putting in over 213,000 service hours that equates to a net worth of $3,834,000 in savings to their local communities.

Scouting develops character and leadership in America’s young people through value- and adventure-based programs. Today, more than 20,000 adult volunteer leaders help deliver these programs to more than 59,000 youth in Arizona. For more information on Scouting and how to get involved contact the Grand Canyon Council at (602) 955-7747.

The following press release was issued by Grand Canyon Council, Boy Scouts of America. Photo courtesy Arizona Cardinals.

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Spirit of Daytona #9 at 2009 Rolex 24

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Boy Scouts of America at Rolex 24 At Daytona

Posted on 25 January 2009 by admin

The Spirit of Daytona Racing No. 09 Porsche V8-powered Coyote sported signage from Boy Scouts of America as the team kicked off the 2009 Rolex Sports Car Series season with a run at the famed Rolex 24 At Daytona this weekend.

Spirit of Daytona #9 at 2009 Rolex 24A trio of motorcycle champions in Jeff Ward, Scott Russell, and Jason Pridmore shared the driving duties with established sports car racer Guy Cosmo as the team looks to score success a the World Center of Racing.

The Boy Scout logo was prominently placed on the front of the No. 09 entry as the 47th running of the twice around the clock classic opened with live coverage on Fox channel.

Forged by Sullivan Worldwide Marketing Group, the partnership between Spirit of Daytona Racing and the Boy Scouts of America is focused on creating a series of opportunities to promote Scouting in a dynamic new environment.

“We are proud to have an organization like the Boy Scouts of America join with us for the Rolex 24, and we’d like nothing more than to get the chance to continue to develop this relationship even further,” said team owner Troy Flis. “Scouting represents some truly important values and skills for our youth, and we are hoping to bring them a strong result this weekend.”

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