Under Armour is collaborating with Baltimore Area Council, Boy Scouts of America to pilot a new field uniform, as an optional alternative to the current uniform.
The initiative is an effort to appeal to kids who represent a diverse, varied cross-section of America youth. The field uniform will have a look for today’s adolescent and teen age youth who may not want to be seen in public in a traditional Boy Scout uniform. The price point is to be competitive, not too high end, but not discount. This Field Uniform will support attracting and retaining a larger market share of youth who may have not been Cub Scouts but see the popularity of Under Armour gear.
We at Scouting News will try to keep readers informed as the pilot progress, however please note that some pilot programs are kept fairly quiet.