Under Armour is collaborating with Baltimore Area Council, Boy Scouts of America to pilot a new field uniform, as an optional alternative to the current uniform.

The initiative is an effort to appeal to kids who represent a diverse, varied cross-section of America youth. The field uniform will have a look for today’s adolescent and teen age youth who may not want to be seen in public in a traditional Boy Scout uniform. The price point is to be competitive, not too high end, but not discount. This Field Uniform will support attracting and retaining a larger market share of youth who may have not been Cub Scouts but see the popularity of Under Armour gear.

Editors Note:
We at Scouting News will try to keep readers informed as the pilot progress, however please note that some pilot programs are kept fairly quiet.